The VR Platform has been designed specifically with the Editor in mind. It works with, for and alongside the editorial team rather than the business intelligence units'. VR Platform delivers real-time content placement recommendations in a self-explanatory UI: if you take 'this' recommendation, you stand to capture 'X' value on top of what you're making already.
It is not another web analytics solution and alleviates the need for analysis.
Visual Revenue seamlessly integrates with your existing processes and incorporates your editorial objectives, tone, guidelines and language. Editors on The VR Platform can control recommendations by:
- Implementing Persistent Editorial Instructions - Apply on-the-fly Temporary Editorial Instructions - Managing article and position Usage in Real-time - Weighting category and content types appropriately
The Platform is a collaborative environment that shows each editor how the rest of the team is acting on recommendations. It can manage multiple front pages and adapt to layout changes in real-time.
In addition to recommendations, the VR Platform provides editors with real-time reports. Editors can quickly identify if something is out of sorts, view each article's engagement, trajectory or value and see exactly how an article is performing in a given position versus how it should be performing.
Using Visual Revenue, the editor can also catalogue and compare every front page they publish.
Learn how The Blaze increased Content Views by a whopping 59% using the Visual Revenue Platform! Read online or:
