The Visual Revenue Platform is the only real-time analytics solution that is designed specifically to enhance the hand of editors in data driven newsrooms. We believe editorial judgment and decision-making can be enhanced (not replaced) by a suite of tools that provide real-time decision support for editors and producers of content. This is Visual Revenue. We specially tailor each feature to reduce the complexity of managing content and increase audience engagement across a publisher’s web properties -- all whilst ensuring we maintain their distinctive editorial voice and drive toward their objectives.
Creating Calm Amidst a Storm
Even in today’s data-driven environment, human editors still play a central role in shaping content. They live within what can be an endless torrent of information, opinions and activity and are called upon to quickly whittle it down, decide what goes where and determine how stories are told. From content recommendations to performance reports and social media optimization, we deliver a real-time, first-hand understanding of audience interaction and provide the tools needed to act upon it.