We increase front page performance for online media organizations.

The Editor's Challenge

A key challenge for the Online Editor in today's information saturated world is deciding which content should be placed where on a front page and for how long. Content promotion is a fast paced business where windows of opportunity are small and the returns expected in those windows are high.

Today's editor juggles dozens, if not hundreds of articles a day. On top of

maintaining his publication's identity and voice, he is expected to understand what’s resonating with his audience, know which stories are trending up (or down), and effectively program his site's front page in real-time. He is expected to assume the responsibilities of an editor and an analyst.

Our Solution

Visual Revenue's Front Page Decision Support Platform is an industry leading solution that addresses the challenges currently faced by online editorial teams. We provide a unique real-time solution that quickly and effectively communicates which content to place where on a Front Page to maximize on a publisher's given objective, all whilst preserving the editorial tone of the of the publication.

The Platform has been specifically designed for the editor of today's digital newsroom. Through an intuitive user interface, it provides, real-time recommendations on what content (article, video, gallery, podcast etc.) to place in which position and for how long. Recommendations are available for Homepages, Section Front Pages (Business, Sports, Travel, etc.) and on Article Pages, ensuring the optimal level of exposure and audience engagement.

We believe editors should be editors and should not Analysts!

The Outcome

The benefits of the Visual Revenue Platform include:

- Site wide Increase in Audience Engagement
- Rise in Article Engagement
- Increased Publisher Revenue
- Minimizing Over Exposure of Content
- Lift in Front Page CTR
- More Frequent Front Page Updates
- Better Understanding of Front Page Performance

In short, Visual Revenue moves an audience from reading three articles to four!

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