The Visual Revenue team have spent the last 12 years in the Web Analytics and Media space. We fully appreciate just how painful deploying solutions such as ours can be. As such, we have chosen to take 90% of the setup on our side. Our customers need only deploy a plain vanilla tracking script throughout their web property to get started; the rest is done by us.
'How do you make your recommendations?' is an all too common question. We gather real-time performance data from the publisher's web property, and every new piece of content is instantly and meticulously analyzed for meaning. External signals play a different role at VR and this ensures our recommendations are based on the content that is resonating with the publisher's core audience.
Recommendations are generated by a highly complex set of algorithms, our ‘rocket surgery’ if you like! We would be more than happy to explain this in greater detail when we talk with you.
Visual Revenue can also automate Front Pages or specific modules. This can be switched on/off manually, scheduled for specific times or run 24/7 depending on the editor's preference.
A fully fledged push/pull API is available to all Visual Revenue customers. Accounts are also set up to receive feeds from DoubleClick, Open X and others for customers who wish to apply real-time values to content.